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About SayArts.com

25 Years of Connecting Audiences with South Asian Music & Culture

About SayArts

Our Story

At SAYARTS.COM CIC, we connect audiences with the soul of South Asian music, spirituality, and culture. Established in 2000, we bring over 25 years of experience in promoting world-class Qawwali, Sufi music, stage comedy, Naatkhwaans, Qaris, gospel music, folk traditions, and Sufi dhol with shehnai across the UK and internationally.

What began as a grassroots initiative has grown into a trusted name in cultural programming, international artist visa facilitation, and event consultancy. From intimate spiritual gatherings to large-scale international tours, we deliver authenticity, professionalism, and artistic excellence.

We proudly collaborate with leading artists from Pakistan alongside emerging and contemporary performers, supporting cultural heritage while encouraging creative exchange.

Our mission is simple: to celebrate heritage, support artists, and create meaningful cultural experiences for diverse communities.

Whether you are an event organiser, cultural venue, charity, or music lover, SAYARTS.COM CIC is here to help you connect, collaborate, and celebrate.

Our Mission

To preserve and promote South Asian artistic traditions while creating bridges between cultures through authentic musical experiences.

Stage Comedy Plays

Presenting world-class comedians and comedy stage productions across the UK and internationally, from community events to large venues.

Gospel Music

Showcasing powerful gospel singers and worship groups from Pakistan and beyond, delivering uplifting performances across the UK and internationally, from church settings to large-scale community events.

Ramadan & Rabiʿ al-Awwal Religious Programming

Our annual Ramadan tours feature distinguished international Qaris leading Tarawih prayers at leading UK mosques, alongside Naatkhwaans touring during Rabiʿ al-Awwal to celebrate the birth of the Prophet (ﷺ), fostering spiritual connection and community across the UK.

25

Years of Cultural Excellence

Since Sayarts.com was established in 2000

"Celebrating 25 years of cultural excellence since 2000. Over two decades of experience in South Asian arts and music. Founded in 2000, Sayarts.com proudly marks 25 years of connecting audiences with South Asian culture."

As of 2025, The company is 25 years old, since Sayarts.com was established in 2000.

Message From Our CEO

Abid Iqbal

CEO & Founder

SAYARTS.COM CIC

As the founder and director of Sayarts.com, it gives me great pride to reflect on over 25 years of promoting South Asian arts and culture. Since 2000, our journey has been shaped by passion, perseverance, and a deep respect for the rich traditions of Qawwali, Sufi spirituality, and folk music. What began as a small initiative has grown into a trusted platform connecting audiences across the UK and beyond with the soulful sounds of South Asia.

"At Sayarts.com, we believe music transcends boundaries—it's a bridge between generations, communities, and cultures."

Whether working with established legends or rising talent, our aim has always been to provide artists with the support and stage they deserve.

Looking ahead, our commitment remains clear: to preserve tradition, champion authentic voices, and create experiences that inspire and unite. I warmly thank our partners, artists, and audiences who have stood with us over the years. Together, we continue this journey of celebrating heritage through sound and spirit.

Abid Iqbal
CEO & Founder, SayArts.com CIC

Ready to Experience Authentic South Asian Music?

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